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About Us

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With over 20 years sell-side equity experience in London and Hong Kong, Brendan has significant markets background. He is a behavioural and economic psychologist with a postgrad degree from UCL's Cognitive and Decision Science department. 

As a graduate of the University of Toronto's psychology department, and having worked as a research assistant in the Department of Psychology at the University of Hong Kong, Heidi brings a wealth of experience in data quality and insights, as well as knowledge of robust data analytics. She is a Hong Kong native, and speaks English, Cantonese, and Putonghua.

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Trendformasia follows trends inside the China consumer space. To contact us about our services, please message us at:

© 2021 by EGP Ltd.

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